When emotions, culture, and tourism professionals come together in a year end celebration

On January 24, 2026, Vietnam Catholic Tours was honored to accompany and participate in the event “Cham Hue – Year End Party”, organized by the Hue City Travel Association.

More than a simple year-end gathering, the event created a deeply emotional cultural space where tourism professionals came together to reflect on the past journey, strengthen connections, and share common values in preserving and promoting Hue’s identity – a land rich in heritage, history, and spiritual depth.

For Vietnam Catholic Tours, this occasion also reaffirmed our belief that:
👉 A pilgrimage journey becomes truly complete when it is placed within the context of local culture, history, and daily life.

Ms Lan – CEO Viet Orchid Travel with representatives from other organizations

Touching the soul of Hue through emotions and cultural space

Going far beyond the framework of a typical year-end party, “Cham Hue” delicately recreated the distinctive spirit of the former imperial capital – serene, profound, and refined.

From the overall décor, lighting, and sound to the smallest details, everything evoked the peaceful beauty and cultural depth that define Hue. This is exactly what many international travelers – especially those seeking journeys with spiritual and meaningful values – long to experience during their visits.

The evening not only “touched” Hue itself, but also touched the hearts of tourism professionals, those who cherish Vietnamese culture, and those who value sustainable traditional heritage.

Vietnam Catholic Tours accompanying the Hue tourism community

Within the framework of the program, Ms. Lan – CEO of Phong Lan Viet Tourism Company (the operating unit of Vietnam Catholic Tours) participated in the event as a Silver Sponsor and Vice President of the Hue Tourism Association.

At the event, Ms Lan – the company’s representative took part in the ceremonies of recognition and medal presentation, demonstrating a strong spirit of connection, responsibility, and long-term commitment to the local tourism community.

Representative of Vietnam Catholic Tours receiving the Certificate of Merit from the Hue City Tourism Association (woman wearing an orange Ao Dai)

Ms. Lan receiving the Silver Sponsor medal (woman wearing an orange Ao Dai)

Vice President of the Association – Ms. Lan presenting medals to Bronze Sponsors (woman wearing an orange Ao Dai)

These moments were not only a recognition of contributions made over the past year, but also reflected the spirit of cooperation, sharing, and sustainable development within Hue’s tourism sector.

When Hue’s culture is told through traditional experiences

One of the most emotionally resonant highlights of the event was the vivid recreation of Hue’s traditional cultural and culinary space.

Guests had the opportunity to enjoy:

• Hue Clam Rice (Com Hen) – rustic yet rich in local flavors
• Hue Sweet Soups (Che Hue) – delicate and refined, featuring a variety of styles
• Steamed rice rolls with fermented shrimp paste – a dish closely associated with the royal cuisine of ancient Hue
• Traditional Banh Chung and Banh Tet – iconic flavors of the Vietnamese Lunar New Year

Hue’s Traditional foods: Bánh cuốn tôm chua – Chè Huế – Bánh canh Nam Phổ

Vietnam’s Traditional Cuisines: Banh Chung and Banh Tet

Alongside the culinary experience were traditional folk activities:

• Calligraphy writing, conveying wishes and blessings for the New Year
• Traditional folk games such as “bầu cua” and “đập lu”, evoking memories of Hue’s old rural life

Calligraphy writing by a traditional scholar during Tet

These experiences were not merely performances, but heartfelt ways of preserving and sharing Hue’s cultural values through authentic and immersive moments.

Vietnam Catholic Tours – a journey of faith intertwined with Vietnamese culture

As a company specializing in Catholic pilgrimage tours in Vietnam, Vietnam Catholic Tours firmly believes that:

“Faith becomes deeper when it is nurtured within the cultural, historical, and social context of the destination”

Events such as “Cham Hue” continue to inspire us to design journeys that:

• Connect Catholic pilgrimage sites with local heritage and cultural landmarks
• Create moments of reflection, tranquility, and heartfelt connection
• Help international travelers gain a deeper understanding of Hue and Vietnam – not only through destinations, but through people and daily life

Wishing for a new year of unity, growth, and sustainability, so that Hue – a land of culture, faith, and history – may continue to share its beauty with friends around the world.

✨ May every traveler to Vietnam not simply “visit,” but truly touch the depth of its culture, cuisine, and people, turning each journey into a meaningful and lasting memory.

👉 Whether you are seeking a spiritual pilgrimage or a cultural exploration of Vietnam, Vietnam Catholic Tours is always ready to accompany you with authentic and emotionally rich experiences.

Special thanks to the Organizing Committee for the beautiful photos!

Vietnam Catholic Tours